If you love grocery shopping, you are not alone! By 2022, Singapore’s grocery market will be worth $9.6b, ranking at the 18th largest grocery market in Asia. Bolstered by a strong economy and higher per-capita spend, both online and traditional channels look set for significant growth. As digitally-savvy consumers, what can we expect from supermarkets in Singapore as the market continues to modernise? While shoppers move their grocery shopping to online platforms and have increasing demands, the retail and grocery sectors are working to meet rising expectations in every area of business. In today's competitive retail market, 24-hour convenience stores continue to expand, online deliveries times are shortening, and physical stores are developing new concepts to draw customers in. This means that you stand to enjoy more convenience, better value and more variety to choose from!
In this article:
- Giant is under Dairy Farm Group
- Value on What Counts promotions allow maximum savings
- Giant's online store a great resource for recipes, tips, and latest promotions
- Giant supports MINDSET and Care Community Services Society
- Quality checkers ensure that you only get the best
- Giant is for everyone, anytime!
- Save further with the PAssion Card
- Click & Collect provides greater convenience
- Giant offers a comprehensive range of senior citizen discounts
Having been in the Singapore market since 2000, Giant has developed a reputation for providing the best value for its customers. However, there's more to running a supermarket than meets the eye! Here, we present to you 10 Things You Didn't Know About Supermarkets by Giant.
1. Giant is under Dairy Farm Group
Dairy Farm Group is a leading pan-Asian retailer, with brands we know and love such as Giant, 7-Eleven, Jasons, Market Place, Guardian and Cold Storage. If you live in Singapore, chances are, Dairy Farm Group's brands are part of your everyday life. The Group operates supermarkets, hypermarkets, convenience stores, health and beauty stores and more. Its commitment to quality, service, and value has made Dairy Farm Group a leader in its field.
Having a diverse range of brands means appealing to a large majority of Singaporeans across different demographics. Giant, in particular, is centred around its promise of value. Giant's supermarkets and hypermarkets offer a wide range of affordable products for the budget-conscious consumer, with a strong focus on fresh produce, groceries, household products, and general merchandise. There will certainly be something for everyone!
2. Value on What Counts promotions allow maximum savings
Shopping at supermarkets means greater savings thanks to economies of scale. Giant has become synonymous with its popular Value on What Counts promotions. Focused on offering the best deals in town, Giant will refund you double the difference if you spot a local competitor offering the same item at a lower price. The value supermarket guarantees the best price on a selection of products that changes weekly. Such good deals are only possible because of the hard work Giant puts into sourcing fresh ingredients directly from producers. In addition, regular competition surveys are conducted to keep prices below the competition. Now, that's commitment!
3. Giant's online store a great resource for recipes, tips, and latest promotions
Giant’s online store is a convenient place to shop for your favourite groceries and household needs and have them delivered to your doorstep. However, if you think giant.sg is merely an online grocery store, you're clearly missing out! Giant's website hosts a variety of interesting content such as recipes, guides, and blogs covering topics such as senior citizen life, home décor and festive guides.
If you’ve been making the same recipes over and over again, and need inspiration to try something new for your family, look no further than Giant’s tried-and-tested recipes. They offer a myriad of mouth-watering recipes for any occasion and any skill level that are sure to get your creative juices flowing. Whether you’re hosting a dinner party for 10, or simply want to make your solo instant noodle meal more make your solo instant noodle meal more atas, the Giant team has the answer.
On the hunt for a great bargain? You’re in the right place! Giant.sg has the most updated information on the latest promotions, best lobangs and store exclusives.
4. Giant supports MINDSET and Care Community Services Society
While shopping at Giant, you may have seen donation boxes in support of MINDSET and Care Community Services Society. Wondering what these two adopted charities are all about?
MINDSET is Jardine Matheson Group’s philanthropic initiative and registered charity, established to make a difference in the area of mental health. In many countries including Singapore, mental health issues are highly stigmatised. MINDSET is committed to changing people’s attitudes towards mental health by raising awareness and understanding of mental health issues. On top of its awareness and outreach efforts, MINDSET also provides direct assistance to individuals, families and organisations in need. If you’ve made a donation, know that your contribution goes into promoting social and community acceptance through work training opportunities, job placements, and reintegration into the workforce.
Care Community Services Society’s mission is to empower and equip people in need within the community. A dedicated team of staff and volunteers find ways to help members of the community who are facing different challenges by building model programmes and services that can benefit all levels of society. By partnering with organisations and government bodies, Care Community Services Society seeks to contribute to bringing quality of life to the less fortunate in the community.
5. Quality checkers ensure that you only get the best
One of the reasons we love supermarkets is the sheer variety of products they offer! As a consumer, we are often spoilt for choice. With a large variety of products on offer comes an equally massive inventory! How do Giant supermarkets ensure that products on sale are fresh and of high quality for their loyal customers? Quality checkers, of course! Giant’s team of quality checkers will visit the stores regularly to ensure that raw produce is fresh, products are not expired, and canned foods are not rusty or dented.
6. Giant is for everyone, anytime!
Giant takes pride in sourcing quality-assured food and bringing the best value in Singapore. It is a paradise for the budget-conscious consumer, with regular promotions on food, household products, and home décor. On top of the large variety of affordable products it has on offer, Giant is also committed to providing convenience and accessibility. Giant has a total of 53 stores under its belt, more than 70% of which operate 24 hours a day, 7 days a week. Midnight shopping, anyone?
7. Save further with the PAssion Card
Other than taking advantage of in-store promotions, you can save even more with the PAssion Card.
Be rewarded simply for picking up your regular groceries at Giant with the PAssion card. Present your PAssion card at check-out to earn points for every dollar spent. The more you spend, the more points you accumulate. With enough points, you can offset your purchases at check-out. Earn more points by using your PAssion card at participating brands to maximise your savings!
Be on your way to better rewards and more savings with the PAssion Card!
8. Click & Collect provides greater convenience
Customer experience and safety are important to Giant. In response to increased foot traffic, Giant has launched a Click & Collect service, perfect for customers who wish to avoid crowded stores and long check-out lines during this period. All you have to do is shop online and select "Click & Collect" at checkout. Choose your desired pick-up date and time and collect your items at a Click & Collect kiosk at Tampines Hypermart! There's even a drive-thru option for added convenience!
If you can't make it to the Tampines store, have your groceries delivered right to your doorstep by a GrabExpress car! Now you can enjoy all the amazing deals Giant has to offer while safely minimising contact with others. Learn more about Click & Collect and GrabExpress here.
9. Giant offers a comprehensive range of senior citizen discounts
Giant loves senior citizens! Every Tuesday, simply present your ID at the cashier to enjoy 3% off storewide (terms and conditions apply). No minimum spend required! In addition, seniors can feel extra privileged at Giant with their PAssion Silver Card. Earn points with every dollar spent, accumulate points and convert them to purchasing dollars!
The next time you stroll down the neat aisles at Giant, add fresh fruit to your basket and pay through the self-check-out counters, know that the dedicated and hardworking people at Giant are always looking for ways improve service, digitise for the future and look out for the community. Find a Giant near you today!